If you’ve been in the PC market as an active consumer for an extensive period of time, there’s a valid chance you’ve heard of Alienware. Alienware is sub-brand of the well-renowned PC makers that are known as ‘Dell’. Alienware is known for its futuristic-looking gaming PCs, which usually have notable high price tags slapped onto them.
Though despite substantial price tags, Alienware’s goods have been around for years, and there’s no clue that they’re going anywhere anytime soon. The advantage it offers customers with its pre-made PC builds and laptops is well deserving the price for many, it would seem.
Although, Alienware maybe branching out soon in the future. In an interview with PCGamesN, Dell manager Frank Azor stated there’s a possibility that the company could start selling its own branded components in the future, such as motherboards, video cards, or SSDs. But, Azor acknowledges that there would be a few difficulties for Alienware to subdue before that would be possible.
“What we don’t want to do is just put our name on something. The Alienware name comes with a brand promise, and if we don’t deliver on that promise to customers consistently, they’re going to stop trusting the Alienware brand.”
“You’ve got some really great component companies out there,” Azor stated. “Some of the graphics card partners are very good at what they do, they’ve mastered the art of overclocking and they’ve mastered building high quality, highly reliable add-in boards… What we don’t want to do is just put our name on something. The Alienware name comes with a brand promise, and if we don’t deliver on that promise to customers consistently, they’re going to stop trusting the Alienware brand.”
In different words, Alienware might not be ready to jump into the component realm without something unique and distinguished to offer its customers. This is a practical approach – after all.
Although, it’s clear that Alienware isn’t denying the idea completely so it could happen some day. What do you think? Would you buy an Alienware video card or SSD? Let us know in the comments.