We all thought that giving away dozens of free games would be hard and there is no advantage to it. Well, we are sort of wrong, because all freebies from Epic Games Store have resulted in more audience to the store.
In an interview with Gamespot, Epic Boss Tim Sweeney said that the giveaways lead to a massive increase in their audience, and awareness.
“People have discovered a lot of great games that way,” he said. “It’s been a benefit for game developers.
“Most developers who launch their games for free on the store found that their sales on Steam and on console platforms actually increased after they went free on Epic because of increased awareness and so it’s been a really positive thing and it’s brought tens of millions of new users into the Epic Games ecosystem and that’s been a wonderful thing for the company.”
In the same interview, Tim Sweeney also shared his remarks about expanding Epic Games Store to mobile devices. Yesterday, Tim said that they wanted to expand on IOS and Android devices. Moreover, Fortnite recently received an update after which Epic Launcher, has now transformed into a global authoritative store. We don’t have any update on IOS yet.
Epic Games Store is currently giving away Borderlands: The Handsome Collection. Further, they also introduced local pricing for five countries.