We already have a particular Facebook Videos type of Gaming category, where we often find some streamers on our Facebook homes. Well, Facebook is taking that feature to the next level by really making a special category, named “Facebook gaming”.
Facebook gaming will allow users to watch live gameplays. However, it’ll also allow them to get access to various gaming communications and casual games. Similarly, the Facebook Gaming will also get an App like Twitch or Mixer on Android and iOS.
We already know that YouTube and Twitch are the top 2 guns when it comes to Streaming. Similarly, Mixer is also finding its way to climb on to top. However, you will be surprised to find out that Facebook is on No. 3 when it comes to total hours watched.
“Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people,” said Fidji Simo, head of the Facebook app, who reports to the Silicon Valley company’s chief executive, Mark Zuckerberg. “It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”
Furthermore, Facebook also claims that more than 700 million of its 2.5 billion monthly users have watched some sort of gaming content. Additionally, Fidji Simo said that Facebook was aware of the COVID-19 pandemic and how much Gaming Industry was becoming popular. Hence, they speeded up things and rescheduled all tasks for earlier releases.
The Facebook gaming app will feature Go Live button, which will immediately allow a streamer to upload mobile games content onto Facebook. Afterward, the stream can be shared to someone’s personal Facebook page. This allows new streamers to get more exposure.
“There are a lot of people who listen to music and say, ‘I can imagine myself being a musician,’” said Vivek Sharma, Facebook’s vice president for gaming. “People are watching streams and they’re like, ‘I want to be a streamer,’ and with Go Live it’s literally just a few clicks and then live, you’re a streamer.”
Lastly, Facebook won’t profit from their latest addition for a significant period. According to them, they will start earning when viewers send to stars to their favorite streamers. This allows them to get a commission from the donation.
The only drawback to their Facebook gaming is that the company is more focused on mobile gaming. According to Mr. Sharma, the mobile experience is relatively more powerful.
“We don’t want to be the background window in a Chrome tab while someone is doing their homework or doing something else,” Mr. Sharma said. “With mobile, if you have the app open and you’re using the app, it’s in the foreground. You can’t do anything else on your mobile phone, and that is extremely powerful.”