Hisense, LG and Sony embrace Amazon Alexa in an effort to ride the ever-rising tide of Artificial Intelligence.

Amazon Alexa
Amazon Alexa


Over the years, AI has developed exponentially and has seen itself evolve and integrate with everyday technology. Hence, it has become a demand for the industry and a tool to enhance the quality of user experience. Amazon Alexa embodies the usefulness and versatility that AI brings to technology. Identifying the potential of increased usability and popularity surrounding Amazon’s new innovation, TV manufacturers including Hisense, LG and Sony have welcomed Alexa in to the folds of their products. This announcement was made during the CES held this week in Las Vegas.

Amazon Alexa
Amazon Alexa increases its sphere of influence

Alexa adds another dimension to the functionality of Smart TVs. It enables the TV to integrate with rest of the smart devices. Also, it offers cool features like playing music through services like iHeartRadio and Pandora, placing orders on Amazon, getting movie recommendations and more. You can take advantage of Alexa’s third-party apps, called Alexa skills. The Alexa Skills Kit (ASK) is a collection of self-service APIs, tools, documentation, and code samples. It enables designers, developers, and brands to add engaging skills to Alexa.

Hisense TV

Even ahead of CES, Hisense had announced their intention to embody Alexa into their 2018 4k Smart TV models for the first time. This will include the heavily anticipated 100″ 4K Ultra HD Smart Laser TV. Through Alexa, the Hisense TVs will let you control their hardware and enable you to change the volume or switching inputs.



Meanwhile, LG had announced that their select 2018 TVs will feature a built in Google Assistant which will work alongside Amazon Alexa for voice control. This incorporation of technologies will enable the users to direct voice commands via their remote. You can also search information through the electronic program guide using your voice.

LG adopts a Google Assistant and Alexa hybrid


Like LG, Sony too has tried a hand at incorporating Google Assistant and Amazon Alexa to their devices. And in the midst of CES, Sony announced two new and expanded 4K HRD TV series, the X900F series and A8F Bravia OLED series.

Sony TV
Sony meets Alexa.