After running out of all nine lives in March 2017, Mad Catz is set to rise like a Pheonix from the ashes.
In the midst of December, a video had surfaced which indicated Mad Catz’s return from extinction. And their recent announcement has confirmed the news. The once invincible gaming peripheral company will be making their awaited comeback by unveiling new products at the CES.
As their preview began on Sunday, the company reintroduced their set of RAT mice, STRIKE keyboards and FREQ headsets. Among their jewels at the exhibition, there was the RAT Air, an updated version of its utterly savage predecessor. Which brandishes a wireless operation powered through a wireless activation gaming surface. It also supports a USB option for those who would prefer running it on their desktop.
Among their star strung lineup there are F.R.E.Q 4 Gaming Headsets equipped with 40mm neodymium drivers and a built-in microphone. The comfortable and light weighted ES Pro In-Ear Earbuds were also showcased as part of their new products.
In the keyboard category, Mad Catz jumped in to a switch from their traditionally used membrane-based gaming keyboards to mechanical keyboards. These new S.T.R.I.K.E. keyboards are fashioned wth an aluminum-frame that come along with Cherry MX Brown switches and full per-key RGB customization.
If you were wondering how Mad Catz managed to claw out of bankruptcy then be ready to be informed. Their history and potential in the global arena had earned investors from China to step in. Some of these investors were people who had worked at Mad Catz’ China-based factories over time and managed to endure a bond with their brand. Under fresh management the company has changed its name to Mad Catz Global Limited. Though, this change in management has put doubts in the minds of some, the officials are determined to deliver. Director of Sales and Operations, Selena Chang firmly believes that the company’s best days still lie ahead. She further added,
Through listening to gamers worldwide, we plan to once again forge a path of innovation in the gaming hardware community, and we’re already working on delivering products which we believe will enhance gamers’ abilities and do justice to the Mad Catz name.
We have to wait to how the market responds to innovative line up and whether they live up to their legacy or not. But evidently, Mad Catz have started out on their prowl to success.