Mixer which recently started and took grabbed some amazing talent from Twitch is now being moved to Facebook Gaming. This was confirmed by both parties, and it seems Mixer is no going to be no more. The shift will be done this month, and the mixer domain will redirect you to Facebook.
“The Facebook Gaming team and Creators will help expand the vision that Mixer has always held around community and building a platform that is inclusive and supportive of each other. For Mixer’s streamers, this opens up the opportunity to reach the vast audience of one of the world’s fastest growing streaming platforms.”
So you might be wondering, why would they shift and close their own platform. Well, according to Xbox boss Phil Spencer, Mixer failed to draw enough viewers, which they needed to compete with Twitch and YouTube.
“We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Spencer told The Verge.
Mixer had contracts with popular streamers like Shroud and Ninja, who left Twitch to Join Mixer. Well, they will “be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible,”
“Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming,” reports The Verge.
Not only that, but they are also released from their contracts, thus they can stream at anyplace they want. Maybe, Ninja and Shroud will Return Back to Twitch?
Mixer has also requested its viewers to keep supporting their favorite streamer until the switch is done. They are also going to provide double-payments for all of their earnings in the month o June.
“We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June—so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month,” says the post on Mixer’s blog.